“How can we make this tailored to each user?”
When goals are set to add customization to the product, I often pitch that what we actually need is personalization. Rather than allowing users to customize and manage their experiences, that the product simply does it for them whenever possible. Sometimes using machine learning or AI, or other times simply making the interface more dynamic to meet their needs.
Here is an example of how I was able to achieve a bit of personalization with relatively low back-end development. I determined that we could make our home page more tailored for customers based on how many bank accounts they had. I researched our most common use cases and came up with three user groups: 1 account, 2-9 accounts, and 10+ accounts.