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Katie Castner
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Strategic Simplicity

I specialize in transforming legacy systems and complex ideas into clear, intuitive, and user-friendly product experiences.

User Centered

As a designer, my main goal designing products is to prioritize people and their needs in every design decision.

When goals are set to add customization to the product, I often pitch that what we actually need is personalization. Rather than allowing users to customize and manage their experiences, that the product simply does it for them whenever possible. Sometimes using machine learning or AI, or other times simply making the interface more dynamic to meet their needs.

Custom Built

Creating bespoke solutions tailored to unique challenges is my game. Design systems can only go so far. To the right are a few examples of custom solutions I created recently.

Developer Ready

I always design with implementation in mind for a seamless handoff. This includes proactively making sure all error and use cases are defined and noted in my figma files. I enjoy building relationships and working with developers and QA teams, keeping in mind how they will translate my work by discussing logic and how the software will work on the back-end.

Efficient Tooling

I typically use ai tools such as Figma Make to quickly ideate & refine. In the last year, this has been tremendously helpful in speeding up ideation, as well as executing on clickable, front-end coded prototypes.

In addition to using this tooling myself, I am also familiar with designing AI solutions. In these projects to the right, I designed a generative AI search bar for our banking admin software, as well as a financial tool for our consumer online banking solution.

Premium Craft

Delivering exceptional quality and achieving aesthetic excellence. In other words “make it look pretty”, but also “let’s not loose out on sales because our UI is not up to date”.

Internet aesthetics change rapidly, so I stay up to speed and stay prepared for re-designing something that used to work fine but needs an update.

Strategic Simplicity

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User Centered

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Custom Built

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Developer Ready

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Efficient Tooling

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Premium Craft

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